National Espresso Day: the celebration of Italian coffee - Bin caffè

National Espresso Day: the celebration of Italian coffee

In the hectic whirl of everyday life, there is one ritual that is impossible to give up: espresso.

Because of its intense and unmistakable aroma, it has become a symbol of our tradition, so much so that today we celebrate its National Day.

Originating in the late 19th century and perfected in the 20th century with the introduction of piston bar machines, espresso is rooted in the Italian identity, whose passion and quest for quality it reflects.

Each cup is the result of an ancient art, often handed down from generation to generation and interpreted by the professionalism and creativity of baristas and coffee specialists, who transform fragrant blends into delicious coffee.

Defined as “a coffee adorned with a consistent and finely textured crema, hazelnut in color tending to dark brown, with tawny highlights,” Italian espresso is a complete sensory experience, involving taste, smell and sight, thanks to its intense aroma and enveloping texture.

To make it, you need blends made from the best Arabica and Robusta beans, and we, for over sixty years, have shown dedication to providing a product of excellence to our customers.

This is demonstrated by the exclusive Diamante blend in its five declinations (Cento, Classic, Mild, Strong and Decaffeinated), an expression of all the sensory nuances that meet consumer preferences and guarantee taste and aroma in every cup.

In this video, our trainer presents the Miscela Diamante, the highest expression of quality also in the Decaffeinated version, the result of painstaking research and meticulous processing, which expertly balances the flavors and aromas of Arabica and Robusta beans.

Every day is an opportunity to promote the culture of quality Italian espresso, and on today’s anniversary, we are proud to celebrate its origins.