Bin Caffè lands on the web with a new and improved brand image
Bin Caffè lands on the web with a new and improved brand image.
Bin Caffè’s new website is online: the forerunner of an innovative communication strategy. The Treviso-based company consolidates its brand image in the Veneto region by recounting its production philosophy, history and workmanship through an authentic and personal approach.
With a well-defined and distinctive digital identity, Bin Caffè spreads its web browsing wings. Its new online site makes personal storytelling its guiding thread. Accompanying the user through the company’s history: Bin Caffè shares its world full of experience and professionalism.
The forerunner of an innovative communication strategy, the site relies on a visual approach characterised by a modern look and feel and large images: the home page video welcomes the user on a journey from overseas to our territories, presenting only the best selections for tasting.
Bin Caffè lands on the web
With a first scroll, the site draws attention to the Bin Caffè brands and production lines and Manifattura Italiana del Caffè, the artisanal line produced with a small dedicated roasting plant. From here, the browsing experience invites you to discover the products, described in detail with technical data sheets, images and new videos on the latest technology used for production.
The home page also focuses on Bin Caffè’s mission, with a clear call-to-action to delve into the world of the company: a true digital tale giving voice to those who have contributed over the years to making Bin Caffè a leader in the sector in the Veneto region. Sharing anecdotes and curiosities about the birth of the brand is Alessandro Bianchin himself, son of founder Natale Bianchin, who in 1954 embarked on a journey to enhance the culture of the product, laying the foundations of the company.
‘We chose the language of authenticity to best express a production philosophy strongly linked to the values of the territory,’ says Alessandro Bianchin, CEO of Bin Caffè. ‘After months of planning, we are now aiming at a newly integrated communication strategy which will strengthen the brand in Veneto.
There are two sections designed for bar operators: ‘Technical Assistance’ illustrates one of the company’s great strengths with a professional and timely service. ‘Bin Formazione’ is dedicated to the training courses that for 20 years have contributed to the qualification of baristas passionate in offering excellent service to their customers.
A page dedicated to the history and philosophy of the Bianchin family enriches the visitor’s experience.
With a reference to Antica Degustazione, the ‘House of Coffee’, the end consumer receives anecdotes and trivia about the historic Montebelluna coffee shop from which everything originated, discovering the taste of Bin Caffè products under new and refined perspectives.
From a small family-run artisanal workshop opened in 1954 to a modern, cutting-edge company, Bin Caffè has won not only the trust of consumers but also the loyalty of traditional and modern coffee shops in Treviso and the Veneto region. Knowing how to understand the environment, interpret its spirit and bring to life the taste of modernity with the utmost respect represents our mode of operation. Our aim is the constant and innovative search for excellence to promote a coffee born from the perfect combination of experimentation and attention to detail.